We believe that every business needs the benefits of SEO, no matter the size of their marketing budget. We have experience helping the following types of businesses rank higher in search engines results and gain better visibility for their target audience.
If you’re thinking about making SEO a part of your company’s digital marketing plan, it’s a smart idea. SEO not only helps increase your online visibility in search results, but it also improves your website traffic. Using SEO can even boost sales numbers because it allows you to connect with your target market.
You and your team probably have questions about SEO.
What does an SEO do?
From consultants to agencies, SEOs offer services that cover a range of tasks, including:
- Auditing your website to assess its SEO
- Compiling valuable keywords for your company to target in content
- Researching your industry, business, and competitors to develop an SEO strategy
- Writing original, helpful, and optimized content for users and search engines
- Providing web design and development recommendations to improve your SEO
Many SEOs and other agencies and consultants provide useful services for website owners, including:
- Review of your site content or structure
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.
What goes into white-hat SEO? Well, there are more than 200 factors that go into what makes a page rank high on the search results page, but the ones that matter the most (and the ones white-hat SEO revolves around) are:
- Whether or not your website is secure (HTTPS vs. HTTP)
- Whether or not your website is mobile-friendly
- How fast web pages load on your site
- Whether a web page has the correct schema markup (type of website code)
- The quality of your web pages’ content
- The length of your web pages’ content
- Presence of social signals that point back to your website
- Presence of quality backlinks that point back to your website
- Whether or not you have optimized images on your web pages
- The search intent of the user
WEBSITE STRUCTURE ANALYSIS
While Google and the other major search engines (who don’t really deserve mention, though I know Bing is trying really hard) stress that they want you to design your sites for users rather than search engines, let’s face it – it needs to be structured properly for the engines to read if you ever want to get those users. Things our web team looks for include:
- HTTP or HTTPS – The “s” at the end of HTTPS means your website is secure. You need a secured site even if you don’t take credit card payments online because Google gives secure websites preference in the search results.
- Analytics setup – We look for existing analytics tracking, and if there is none, we install it so we can better track where your leads and sales are coming from. This helps provide the most meaningful results for you.
- Robots.txt – This is the file that is used to prevent search engine crawlers from crawling and indexing pages on your website that you want hidden from public view.
- Site errors – These send signals to search engines that your site is not trustworthy and thus not worthy of being a premium listing spot. Common errors include 4XX errors, duplicate page content, duplicate title tags, missing title tags, and crawlers blocked by Robots.txt.
- Indexed status – Indexed pages have been found by search crawlers (like the spiders for Google) and deemed to have enough quality for relevant search phrases. Indexed pages will show up in search results and can drive organic traffic to your site.
- Sitemap – Your XML sitemap is a list of all the pages on a website that you want a search engine to index (not to be confused with the robots.txt which tells a search engine which pages not to index).
- Page speed – User experience is important for search engines – they know that users are impatient. This is why site speed if a factor in how well your website ranks.
- Meta elements – Duplicate title tags, meta descriptions, and site content can all negatively impact your site’s search engine rankings and click-through rate. Ensuring your meta elements are optimized will better your chances of being found on the SERPs.
- Conversion rates – we look for bottlenecks in the user experience and content that might be throttling leads. For example, we will A:B test different contact forms or links to find out which ones work the best for your company.